Getty Images Gallery is hosting “Beat Positive,” a photo exhibition that takes viewers back to the time when hip-hop was first finding its voice. On view through August 4, 2018, the exhibition showcases iconic images by British photographers like Janette Beckman and David Corio, as well as works from the Michael Ochs, Right On! and Redferns archives, which have never before been shown in public.“Hip-hop” is one of the most popular music genres around the globe. It began with a much simpler aim — “to get people moving.” On August 11, 1973, Clive Campbell, popular as DJ Kool Herc, set up two turntables in the recreation room at 1520 Sedgewick Avenue in the Bronx in order to entertain the crowd gathered for his sister Cindy’s birthday party. He created a new technique, which he called “the Merry Go-Round,” where he extended short drum breaks, using two copies of the same records. What now came to be known as breakbeats, made the crowd go wild. That evening in 1973 turned out to be an eventful late night party, and though no one at the time was aware, a new genre, “hip-hop” was born.“Londoners Janette Beckman and David Corio first discovered hip-hop in 1982 while on assignment for music magazines such as NME, Melody Maker and The Face. Their portraits of Run DMC, Slick Rick, Salt ‘n’ Pepa, Whodini, Grandmaster Flash, LL Cool J, Queen Latifah and the Beastie Boys, along with many others, are considered classics of the genre,” the gallery says. Their work has been shown internationally at museums and galleries such as the Victoria and Albert Museum, The Museum of the City of New York and Powerhouse Gallery. Using the four main elements of hip-hop — turntablism, MC’ing, graffiti writing and breakdancing — as a jumping-off point. Getty Images Gallery curator Shawn Waldron worked with the two photographers to create a unique offering of limited edition prints. “The show also features never-before-seen historic photographs sourced from Getty Images’ extensive archive, including images of a young LL Cool J, a triptych of The Fat Boys filming their ‘Jail House Rap’ video and Kerstin Rodgers front row scenes from the 1984 hip-hop jam at London’s Southbank, taken from the Michael Ochs, Right On! and Redferns archives respectively,” the gallery adds.The exhibition will be on view through August 4, 2018, at Getty Images Gallery, 46 Eastcastle St, Fitzrovia, London W1W 8DX, UK.For details, visit http://www.blouinartinfo.com/galleryguide/getty-images-gallery/overviewClick on the slideshow for a sneak peek at the exhibition.http://www.blouinartinfo.com Founder: Louise Blouin
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